lunes, 10 de octubre de 2011

The MVNOs do you merge or die?

The MVNOs were a true revolution when it entered the market, virtually all major brands of Spain had their virtual operator, Carrefour, DIA, Bankinter, RACC ... now with a few years with them in the market starts to stabilize and reality hit many MVNOs thathave failed to manage their resources, customers, or rates.

Among the operators who are knowing their customers manage,price and picture this: Pepephone, ONO, Jazztel, Euskaltel who continue winning customers and operators who are already puttingthe nails in his coffin and lose customers at an unsustainable rateare: Lebara , which I talk about it some time and do not understand how still stands, More Minutes that is used to call abroad, but failsmore than a gun fair, DIA is not who came to make an OMV so littleflashy brand marketing at Carrefour which despite being the biggest hypermarket brand in Spain, looks like it could have its days numbered, Happy Movil seems to start losing the support ofPhone House and could have an uncertain future

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